About Us

We have built India’s largest online platform for insurance and lending products leveraging the power of technology, data and innovation. Our Policybazaar and Paisabazaar platform offerings address the large and highly underpenetrated online insurance and lending markets. We provide convenient access to insurance, credit and other financial products and aim to create awareness amongst Indian households about the financial impact of death, disease and damage. Through our consumer-centric approach, we seek to enable online research-based purchases of insurance and lending products and increase transparency, which enables Consumers to make informed choices. We also facilitate our Insurer and Lending Partners in the financial services industry to innovate and design customised products for Consumers leveraging our extensive data insights and data analytics capabilities.

The company was incorporated as “Etechaces Marketing and Consulting Pvt. Ltd.”, on June 4, 2008 under the Companies Act, 1956. The company name was changed to “PB Fintech Pvt. Ltd.”, on September 18, 2020, to emphasise the nature of our fintech business and subsequently converted to a public limited company on June 30, 2021.

What we do


We launched Policybazaar, our flagship platform, in 2008 to respond to Consumers’ need for more awareness, choice and transparency and create a consumer-pull based, provider-neutral model for insurance distribution. In 2020, Policybazaar was India’s largest digital sold. Furthermore, 65.3% of all digital insurance sales in India by volume was transacted through Policybazaar*. Policybazaar is registered with and regulated by IRDAI as a direct (life and general) insurance broker.


In 2014, we launched Paisabazaar with the goal to transform how Indians access personal credit by accentuating ease, convenience and transparency in selecting a variety of personal loans and credit cards. Paisabazaar was India’s largest digital consumer credit marketplace with a 51.4% market share, based on disbursals in 2020*. Paisabazaar is also widely used to access credit scores, with approximately 21.5 million Consumers cumulatively having accessed their credit score through our platform as of March 31, 2021.
*Source: Frost & Sullivan

What sets us apart

  • Strong, Consumer-friendly brands offering wide choice, transparency and convenience - We offer wide choice, transparency and the ability for Consumers to research and access insurance and personal credit products offered by our Insurer and Lending Partners. Through our Consumer-centric approach, we have created strong brands in both Policybazaar and Paisabazaar which are recognised throughout India.
  • Our Proprietary Technology, Data and Intelligence Stack - Our proprietary technology stack helps us design user-friendly Consumer journeys across all of our processes by automating various aspects across the product value chain. We also leverage technology to provide high quality consumer service.
  • Service and Responsiveness - We provide convenient servicing options to our Consumers using technology integrations with our insurer and lending Partners, supported by our experienced, qualified and knowledgeable staff.
  • Collaborative partner for Insurer and Lending Partners – In addition to providing our partners with a low cost platform to target the right customers, we leverage our technology and insights to help our partners improve their risk assessment models, fraud detection and underwriting capabilities as well as help them create customised products. The consumer acquisition cost for our Insurer and Lending Partners is one of the lowest through our platforms.
  • Asset Light Capital Strategy - We have an asset-light capital strategy and do not underwrite any insurance or retain any credit risk on our books.

Contact Us

Rasleen Kaur
Head, Investor Relations


Bhasker Joshi
Company Secretary & Compliance Officer


Registered Address: PB Fintech Limited
(Formerly known as PB Fintech Private Limited/Etechaces Marketing and Consulting Private Limited),
Plot 119, Sector 44, Gurugram- 122001, Haryana

CIN: L51909HR2008PLC037998

Phone No: 0124-4562907

Fax: 0124-4562907