We have built India’s largest online platform for insurance and lending products leveraging the power of technology, data and innovation. Our Policybazaar and Paisabazaar platform offerings address the large and highly underpenetrated online insurance and lending markets. We provide convenient access to insurance, credit and other financial products and aim to create awareness amongst Indian households about the financial impact of death, disease and damage. Through our consumer-centric approach, we seek to enable online research-based purchases of insurance and lending products and increase transparency, which enables Consumers to make informed choices. We also facilitate our Insurer and Lending Partners in the financial services industry to innovate and design customised products for Consumers leveraging our extensive data insights and data analytics capabilities.
The company was incorporated as “Etechaces Marketing and Consulting Pvt. Ltd.”, on June 4, 2008 under the Companies Act, 1956. The company name was changed to “PB Fintech Pvt. Ltd.”, on September 18, 2020, to emphasise the nature of our fintech business and subsequently converted to a public limited company on June 30, 2021.
We launched Policybazaar, our flagship platform, in 2008 to respond to Consumers’ need for more awareness, choice and transparency and create a consumer-pull based, provider-neutral model for insurance distribution. In 2020, Policybazaar was India’s largest digital sold. Furthermore, 65.3% of all digital insurance sales in India by volume was transacted through Policybazaar*. Policybazaar is registered with and regulated by IRDAI as a direct (life and general) insurance broker.
In 2014, we launched Paisabazaar with the goal to transform how Indians access personal credit by accentuating ease, convenience and transparency in selecting a variety of personal loans and credit cards. Paisabazaar was India’s largest digital consumer credit marketplace with a 51.4% market share, based on disbursals in 2020*. Paisabazaar is also widely used to access credit scores, with approximately 21.5 million Consumers cumulatively having accessed their credit score through our platform as of March 31, 2021.
*Source: Frost & Sullivan
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